Boutique shopping at Francesca’s in Downtown La Jolla

La Jolla, California is home to old and new wealth, the University of California San Diego, high tides, and the finest seafood imaginable.  The beach town is where I spent most of my elementary school days and is well known for the elite shopping, import shops, and gourmet restaurants lining Prospect Street. This past weekend I revisited the hot spot in search of the best contemporary boutique that offered trendy pieces at an affordable price. 

Aside from the usual brick & mortar boutiques like White House Black Market and Banana Republic, only one store shined through.  Francesca’s Collection, located near the center hub of Prospect Street, gives off a boutique vibe and is full of small treasures for beachy fashionistas as well as the passing tourist.

One would not know that the store was part of a nationwide clothing chain given its visual merchandising choices.  Accessory tables took center stage among walls full of stylish dresses and tops. One table had metallic gladiator sandals mixed with petite clutches, while another was filled with costume jewelry, each equally affordable.  The prices for tops fell between an unbeatable $28-$44 and dresses ranged between $34-$48. My favorites were a coral twisted rope top and black sleeveless ruffle top.

Before venturing on to find a tasty lunch, I asked the cashier if any of the pieces were made with organic cotton. She regretfully answered no.  So, I’ll stick to online boutiques for now (my favorite is Greenloop) until big-box stores start to supply more eco-chic products.  Still with a view of the ocean and fantastic eateries as neighbors, Francesca’s Collections is a gem for any techonista visiting San Diego this spring.