Eco-Friendly Fashion From Head To Toe

Sustainable fashion is possible! Although the best method is to shop your closet, here are my favorite pieces to construct the perfect green outfit:

Alkemie Jewelry “Cowry Shell” necklace, forged from 100% recycled metals, $120

Kitson LIV GRN “The world would be a better place if we all LIV GRN” T-shirt, 100% Organic Cotton, $48

Del Forte”Bluebelle” Mid-Rise Flare jeans, 99% organic cotton, $89

Bag the Habit “Reusable Shopping Tote in Plum”, 55% recycled fabric, $18

Zoe&Zac for Payless “Tigerlily Espadrille” platform wedge, organic cotton, hemp and recycled rubber, $27

Boutique shopping at Francesca’s in Downtown La Jolla

La Jolla, California is home to old and new wealth, the University of California San Diego, high tides, and the finest seafood imaginable.  The beach town is where I spent most of my elementary school days and is well known for the elite shopping, import shops, and gourmet restaurants lining Prospect Street. This past weekend I revisited the hot spot in search of the best contemporary boutique that offered trendy pieces at an affordable price. 

Aside from the usual brick & mortar boutiques like White House Black Market and Banana Republic, only one store shined through.  Francesca’s Collection, located near the center hub of Prospect Street, gives off a boutique vibe and is full of small treasures for beachy fashionistas as well as the passing tourist.

One would not know that the store was part of a nationwide clothing chain given its visual merchandising choices.  Accessory tables took center stage among walls full of stylish dresses and tops. One table had metallic gladiator sandals mixed with petite clutches, while another was filled with costume jewelry, each equally affordable.  The prices for tops fell between an unbeatable $28-$44 and dresses ranged between $34-$48. My favorites were a coral twisted rope top and black sleeveless ruffle top.

Before venturing on to find a tasty lunch, I asked the cashier if any of the pieces were made with organic cotton. She regretfully answered no.  So, I’ll stick to online boutiques for now (my favorite is Greenloop) until big-box stores start to supply more eco-chic products.  Still with a view of the ocean and fantastic eateries as neighbors, Francesca’s Collections is a gem for any techonista visiting San Diego this spring.

Personal finance for the Facebook Generation

“Generation F”, a demographic Gary Hamel refers to as the ‘Facebook Generation‘, is now influencing how financial companies design and develop new products.  While social networks like Twitter and Facebook become increasingly ubiquitous, applications for personal finance are scarce.   Most tools I have tried have yet to improve my bottom line, until now.

Mint.com is a web-based financial analytics tool for consumers that is changing how Generation F manages its finances.  By summarizing financial transactions from its users, Mint is able to provide valuable tools to track spending trends and habits.  Shedding light on these trends could potentially save consumers hundreds, or even thousands each year.

I’ve personally been using this service since 2007 and recently set a $200 monthly budget for gas.  Mint will display a graph of my current usage, allowing me to visualize whether I’ve exceeded my monthly expenditures.  If I’m over budget, I will adjust my spending habits and perhaps resist a last-minute Starbucks run.  My favorite feature: the ability to manage my account via an iPhone application launched last December.

Another company fast-tracking personal finance for Generation F is Revolution Money.  This Florida-based firm now provides the Revolution Card which is printed without the customer name or signature in order to increase security and reduce identity theft. The unconventional card, shaped like a bone, attracts users who appreciate design and creativity.  Moving beyond the constraints of PayPal, the company also features a free money exchange service between members, making it easy to pay a friend back for concert tickets.

Revolution Money only charges merchants a half-percent processing fee per transaction versus the 1.5% to 4% fees charged by giants in the industry.  This is great news for companies which are trying to reduce selling expenses.  Essentially, Revolution Money aims to pass cost savings to its consumers the same way ARCO did for retail gas in the 1980s.  Urban Outfitters and Nordstrom are among the 650,000 merchants which have already signed up to accept payments.

Once these financial institutions prove to be secure and reputable, they could become as powerful as Google.  After all, spending habits, consumer trends, and personal finance are the underpinnings of a great micromarketing strategy.